How to Be Successful on Instagram - The Beginners Guide


Creating and maintaining a strong presence on Instagram is becoming increasingly important for businesses. The photo-driven social media platform has over 700 million monthly active users, and those numbers are growing everyday. If you’re ready to expand your brand and reach more people, this post will give you the tips you need to grow your Instagram account, attract followers, and keep them coming back for more. 


According to a study by the Harris Interactive market research firm, at least half of all adults in the United States use Instagram. And if you’re one of that half, now is the perfect time to start using it as a marketing tool for your business or organization. Get started with these helpful tips on how to succeed with Instagram as a business owner or company representative:

How to Be Successful on Instagram - The Beginners Guide

Find Your Audience

Instagram is a powerful tool for marketing, but it only works if you have an audience to engage. So, before you do anything else, you need to find your target audience. Start by researching hashtags that are related to your business and see what kind of content is getting the most engagement. 

You can also use free tools like Instagram Analytics and Instagram Insight to see what your audience is engaging with. Once you know who you want to reach, you can tailor your posts to speak directly to them. This will make it easier for them to engage with your posts and follow your account because they’ll feel like you’re speaking directly to them.


Use the Right Tools

Instagram has evolved from a purely visual platform to one that also allows businesses to add a voice and tell their stories. While you can still create amazing visual content for your brand, you can also add a written component with stories and carousels. Use Stories to share behind-the-scenes looks at your daily operations and special events, like behind-the-scenes looks at events, product launches, and new hire introductions.

 Carousels are great for posting multiple images in one post and organizing them with a visual grid. You can add a written component to your feed with hashtags and captions. Hashtags are clickable words that you can use to mark different posts, and they’re a helpful way to find new followers.


Develop Your Brand Voice

If you want to stand out on Instagram, you need to develop a strong brand voice. Your brand voice is the tone and style of writing that reflects your company culture and identity. It’s how your company talks to customers and shares its story. To develop your brand voice on Instagram, you need to ask yourself some questions: What’s your brand’s mission or purpose? What’s your brand’s tone? What’s your brand’s visual identity? What are your strengths and weaknesses? Depending on your business and industry, it’s important to have a voice that’s relatable and authentic.

 You don’t want to come across as too sales-y or boring. Finding a balance between maintaining your brand’s professionalism and keeping it casual and fun can be tricky. When you’re just starting out, it’s best to keep your posts simple and deliver high-quality content. As your brand grows, you can start to experiment with different styles.

Take Great Photos

One of the most important aspects of any social media platform is the visuals. For Instagram, strong visual content is key to gaining new followers and keeping existing ones engaged. If you’re just starting out, it might seem like a daunting task to take photos. Don’t worry, you don’t need to be a professional photographer to create amazing content. There are a lot of simple ways to take better photos. 

You can experiment with different angles, lighting, and even your surroundings. Taking photos in unique places can inspire creativity and help you get inspired. You can also try using apps like Hyperlapse and VSCO to enhance your photos and make them look more professional. No matter what type of visuals you’re creating, make sure they are highly relevant to your brand.


Build Relationships with Influencers

You might think only celebs and other famous Instagrammers have the power to drive tons of traffic to their feeds. But you can use the platform to build a strong following, too—you just need to know how. One of the best ways to get your name out there is to partner with other Instagrammers and create collaborative content. Find Instagrammers in your niche who have a large following and a strong relationship with their followers. 

You can do this by using hashtags or by using an app like Social Discovery or Discovery. Once you’ve found potential partners, reach out to them and ask if they’d be interested in creating content together. Nothing makes an Instagrammer happier than collaborating with other brands and influencers. You can also follow other Instagrammers and share their content in your feed. This is a great way to show your appreciation while also helping them expand their reach.



No matter how many followers you have, the best way to use Instagram for business is to be genuine. Don’t just post ads or sales pitches. Instead, engage with your followers and show them who you are and what your brand is all about. People can sense when someone is being fake, and they’re much less likely to buy from you. 

Remember, it might take some time to grow your following, but it’s worth it in the end. When you have a strong presence on Instagram, you can use it as a tool to connect with new and existing customers and win them over. With these tips, you’ll be well on your way to building a stronger brand on Instagram.


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